Four years, thousands of kilometers: the story of a community still being built one pedal stroke at a time

Four years sound easy, but they aren't. What they are is a joy to ride through.

At Giant Store Juriquilla we've covered every kilometer alongside you, grateful for every ride, every landscape, every road and every mountain, doing all of it with a single goal: to offer you the best cycling experience there is. We do it proudly representing Giant, the number one brand in the world, along with Liv, the only brand built entirely for women, and Momentum, a healthy and sustainable way to move around the city.

This project started with the idea of creating a place where any cyclist could feel in their natural habitat, with the rich smell of coffee and the warmth of a good conversation. Getting there meant riding through a few storms, with mud on our tires and a drivetrain that needed adjusting more than once.

From day one we've faced all kinds of situations, and they've left us stronger, more solid and more dependable, much like the frames on our bikes, which carry a lifetime warranty.

Thanks to God, to the community and to our staff, we've moved forward steadily and left a mark locally, nationally and internationally, not only as a store but as a team, winning medals and building relationships beyond our borders.

Guided by our mission, vision and values, we've built a solid structure that has let our community grow, and today that community is what steers our decisions. Everything centers on customer service, starting with the welcome at the door and never really ending, which is what turns a visit into a long relationship.

Seeing the bonds and friendships that form in our space is deeply rewarding for all of us. Through group rides, bike fits, new bike days, coffee, races, anniversaries and plenty of other events, we've found ways to thank this community and give back the loyalty and commitment they've shown us over these four years.

Which is why we're thrilled to invite you to our anniversary weekend: road on Saturday, mountain on Sunday, with hydration, snacks, a sweeper vehicle, raffles, giveaways and some very fun activities you won't want to miss.

Let's keep stacking up kilometers together, and don't forget: RIDE LIFE, RIDE GIANT!